You have a growing business. You worry because it could grow more quickly.

Experts are not consistently helpful. They don’t know your customers.

Digital transformation is frustrating. Customers have their expectations set by companies not even in your category.

As a leader, there are a lot of demands on you. It’s hard to prioritize and maintain a long-term focus when the urgent disrupts the important.

Instead of focusing on competitors, technology or all the changes in your marketplace we help you focus on the things that won’t change. You have to believe that if you deliver a great experience, maintain a reasonable margin, stay focused on your priorities then success is inevitable.

Buyer Legends helps you create your own Four Pillars of Amazon success playbook. Your playbook makes the priorities clear to everyone from the boardroom to the stockroom.

The Four Pillars of Amazon are:

  1. Customer Centricity.
  2. Continuous Optimization.
  3. Culture of Innovation.
  4. Corporate Agility.

The Four Pillars make intuitive sense. Yet, how do you incorporate the process within your organization? It is a challenge, it does not happen overnight.

How Buyer Legends Applies The Four Pillars

We start by getting you familiar with The Four Pillars. Later, we can work on adapting the Four Pillars directly into your organization’s process.

We’ll get to know you and help you gather data. You’ll want your organization to tell stories from your customers’ perspectives. This has a transformative impact. This is the start of a CUSTOMER CENTRIC approach.

We’ll help you get insight into your data. Your team, armed with the data, will identify all the possible shortcomings in our customer experience through a premortem process. We’ll use this time to INNOVATE improved alternative experiences.  

Jeff Bezos tells us how he approaches opportunities and refines his offerings. Bezos starts at the end; imagining what it takes to delight a customer. Buyer Legends does it similarly. This part helps your organization realize all the opportunities for CONTINUOUS OPTIMIZATION. We describe the experience from the end to the beginning. After all, all that ends well starts well. This is also when we identify the key input metrics that lead to the right customer outcomes.

Continuous optimization only happens when your organization has the AGILITY to execute on all the ideas we have in our plans generated by the process. This happens when the organization shares one narrative and all the details are clear across the team.

Look closely and you’ll see that the Four Pillars accelerate each other to create a flywheel that spins at ever-greater speeds. As your corporate culture develops proficiency they continue to learn and adapt nimbly. Do you want to sharpen your competitive advantage?

How To Engage With Buyer Legends

Buyer Legends LLC is a customer-centric experience design and optimization company that helps retail, healthcare and service companies cope with digital transformation. So what does that mean? People have asked: what we do with companies these days? Here’s a short list:

  • We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. This includes commerce redesigns, process changes, continuous optimization, etc.
  • We conduct workshops/ projects where we plan and optimize analytics, content marketing, and testing plans that increase sales, leads and improve customer retention.
  • We conduct workshops where we brainstorm product, campaign and project creation in the areas of digital media and omnichannel customer experiences.
  • We mentor senior executives about how to adopt and execute Amazon’s Four Pillars’ customer-centric approach to navigating digital transformation.

Speak at Your Event

We can speak at your event. Our fees are $20,000 in North America, and that includes travel. International fees are $20,000 plus business class travel, from Austin, and lodging. Contact us to discuss your event:

Four Pillars Ongoing Support

After our workshops, we work with only a few select clients. Your business must be committed to the Four Pillars on a long-term basis .


We kick-off the workshop with a two-day onsite visit. We help you create the Four Pillar foundation for your organization. The entire process takes between 4-8 weeks and the typical investment is $30,000 – $100,000.