Coming Spring 2017
Coming Soon from Jeffrey & Bryan Eisenberg with Roy H Williams

Be Like Amazon: Even a Lemonade Stand Can Do ItYour brand isn’t what you say it is but what your customers say it is. Today’s companies are built on action, not just words. Amazon has become one of the most valuable retailers and service companies globally. At Amazon, customer experience and execution tower over marketing and promotion.

In 2001, Jeff Bezos laid out his plan “We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That’s the philosophy we’ve taken from the beginning.  — If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

Building great customer experiences doesn’t have to cost a lot of money. It does require an intense focus on details and an obsession with delighting customers. Jeff Bezos’ playbook is for big businesses and small businesses alike. “Be Like Amazon: Even a Lemonade Stand Can Do It” is an engaging story for both entrepreneurs and managers. It’s a book about building a great company. It’s about agile design of customer experiences. And it’s about using data well.  It’s about growing and scaling a company that lasts.

In 1994, Jeff Bezos committed to become “earth’s most customer-centric company. Amazon’s long-term focus is on staying ahead of their customers, not competitors. It is all based on four simple pillars than every company can leverage.

The Four Pillars of Amazon’s Success:

  1. Customer Centricity.
  2. Continuous Optimization.
  3. Culture of Innovation.
  4. Corporate Agility.

These are the essence of the Amazon brand. Look closely and you’ll see that the four pillars of Amazon’s success speed each other up. They create a virtuous flywheel that spins at ever-greater speeds.

The old rules to building and growing a business haven’t changed. There are some new obstacles to overcome and challenges to conventional wisdom.

Every business (B2C, B2B and others) can make Amazon’s Four Pillars work for them. Leaders will use Amazon’s Four Pillars to refocus on what never changes. Be Like Amazon will help you look beyond data about your company’s performance to see the data that reveals your customer’s reality.

Be Like Amazon: Even a Lemonade Stand Can Do It” will force you to examine your commitments, your actions and whether you measure what you most value most. You can be like Amazon too!

Some kind words about our book

“Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.”

– Scott Brinker, ChiefMartec

Scott Brinker

One of the best “business” books I’ve read in years

“Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”

– Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

Chris McCann 1800Flowers

A must read for everyone

“This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. Just brilliantly told story!”

– Steve McKean, CEO, BILLSHARK

Steve McKean BillShark

For students of growth and transformation

Intelligent, thought-provoking, digestible and bursting with practical ideas for EVERY business professional. All neatly packaged in a charming and beautiful story that makes the learning experience effortless. An impressive piece of work.

– Phil Jones, best selling author of Magic Words


Phil M Jones Magic Words, Sales Trainer

Bursting with practical ideas for EVERY business professional

“Most people believe the ability to create an amazingly successful business is a question of luck, timing, or superhuman talent. Otherwise, why wouldn’t everybody do it? This insightful parable will introduce you to the Pillars and Principles that Navigators steer to success by — and point out the almost irresistible temptations that the Twitchy Little Bastards use to talk us into giving up and becoming Marshmallow Eaters. If you read this book and follow its timeless, proven advice you can turn your lemonade stand into an empire.”

– Tom Cunniff, Founder, Cunniff Consulting

tom cuniff

Read this book and follow its timeless, proven advice

“I really didn’t want to be finished reading it…There’s been many books written on how to be successful in business. You can Google “Top 7 business tips” or “How to increase sales” and you’ll likely get bulleted pointers on things you must do. But none of those books takes you on a journey of the lessons, learnings and insight from successful business as told by Jeffrey, Bryan & Roy.

Not only will the story capture your imagination and intrigue, it’s takes you back to the history of the business examples they’ve written about. In the telling of the story, you will not just enjoy the storyline but you will gain true understanding of the secret that is not so secret of what it takes to be successful in today’s business environment. Jeffrey, Bryan and Roy not only tell you the secret, they share what it will take to get there. Don’t rush to finish reading the book, let the story sink in.” – Shirley Tan, Ecommerce Strategies, The Systems Coach

shirley tan

I really didn’t want to be finished reading it…

“There are many things that differentiate Amazon and it’s competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they’ll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let,  Bryan, Jeffrey & Roy help you win bigger.”

– Avinash Kaushik, Google Evangelist

avinash kaushik

Let, Bryan, Jeffery & Roy help you win bigger.

From The Back Cover

You’re on a road trip with an old man and a younger one.
Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

What we can offer you

Speak at Your Event

We can speak at your event. Our fees are $20,000 in North America, and that includes travel. International fees are $20,000 plus business class travel, from Austin, and lodging. Contact us to discuss your event:

Four Pillars Ongoing Support

After our workshops, we work with only a few select clients. Your business must be committed to the Four Pillars on a long-term basis .


We kick-off the workshop with a two-day onsite visit. We help you create the Four Pillar foundation for your organization. The entire process takes between 4-8 weeks and the typical investment is $40,000 – $100,000.

Meet the Authors

Jeffrey Eisenberg

Jeffrey, CEO of, keynote speaker and New York Times bestselling author.

Jeffrey is the CEO of, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.

He is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”. He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation,, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.


Bryan Eisenberg

Marketing Keynote Speaker, New York Times bestselling Author.

Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Gultaggen,, Direct Marketing Association, DreamForce, E-consultancy, Emerce, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association). Bryan serves as an advisory board member of  several venture capital backed startup companies (e.g., Bazaarvoice,, Sightly, BoostMedia, AllClearID, WelcomeCommerce, OneSpot etc.).

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, and IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.


Roy H Williams

The "Wizard of Ads", New York Times bestselling author, Founder of Wizard Academy

Roy H. Williams is the author of 9 books, including the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy. He is also the Chancellor of Wizard Academy, a business school for America’s 5.91 million businesses with fewer than 100 employees.

A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years.